Why We're Here
We believe the purpose of technology is to amplify human impact, not replace it.
In 2017, we founded HowDo to empower the world's Builders, the humans doing the actual work, to create solutions for our global problems. Our mission is simple: accelerate their growth and amplify their impact.
As executives with decades of experience building platforms used daily by billions, we started from a hard-won truth: when data, process, and technology align correctly, your odds of success skyrocket every time you innovate or transform. Historically, however, that knowledge has been locked inside expensive, inaccessible consulting firms and institutions.
Meanwhile, technology now arrives faster than companies can absorb it. With new models launching weekly, few teams are equipped to judge their capabilities, costs, risks, or fit. For all we know, today's AI giants are to AI what AOL was to the internet, and hundreds of transformative tech waves are still to come. Every company wants access, but few can keep pace alone.
That is why we built a different kind of company. One that puts the playbook in everyone's hands while keeping the human at the center of the work. We built HowDo to do one thing: build the builders.
01 / What we do
Only a handful of my people actually use AI. How do I get value from my whole team?
We amplify your team's impact.
Getting the most out of AI today means becoming a world-class prompt engineer. We think that is backwards.
Your team should get the benefit without the complication. AI grows revenue and cuts cost when your whole team can use it, not the few who learned the tricks. So this is never about burning tokens. It is about applying AI, and every credible technology, exactly where it has reliably demonstrated ROI. This frees your people to do what humans do best, and lets technology handle the rest.
How do we actually cut costs, grow revenue, and get closer to our customers? Do we need outsiders to figure it out?
Your answers are in your team, customers, processes, and data.
We help you find them.
Where reliable and profitable, we use technology to capture your team's opportunities, so your people spend their time on judgment, creativity, and the relationships only humans can build. That is how we amplify your team's humanity: less time on the repeatable, more time on what makes your company yours.
New models launch every week. How are we supposed to keep up?
We keep up for you.
We embed our knowledge into our platform, which automatically updates and upgrades your prompts, evals, RAG, and other AI IP to adapt to new models and adopt emerging technologies as they evolve.
You integrate your data and your processes once. If you want, we will help you do it. From there, we bring you the intelligence: which new models and capabilities are worth your attention, what they cost, where they fit, and what they put at risk. You adopt what earns its place through one layer, and you skip the rebuild every time the frontier moves. The pace of change becomes your advantage.
How it worksWill you understand my situation, or push a one-size-fits-all program on me?
We meet you where you are and get bespoke from there.
You know your business and your opportunities better than anyone.
We bring proven process, technology, and teams to accelerate what works while minimizing what doesn't. We start by understanding where you are, we tell you honestly whether we can help, and we built our technology to ultimately enable your team to build autonomously.
If I hand you my data and processes, is it safe? Is it still mine?
Your knowledge belongs to your company.
Your data, your process, and your playbook stay with you.
We securely keep good data in and bad data out, and everything done in our system is fully traceable, for every decision that matters, human and AI.
If this works, what does my company look like, and what happens to my people?
We build builders.
Companies around the world are beginning to do their most important work with AI, and the people inside them are getting their time back for the work they are best suited to.
Builders are turning ideas into real solutions in a fraction of the time. Teams once locked out of the best tools are producing work at a standard they could not reach before. Leaders are seeing, for the first time, what AI truly contributes to the business. People who feared being replaced are finding themselves amplified instead. We are building toward a future where everyone who does the work can do their best work with AI, where the knowledge that grows great companies belongs to the people inside them, and where technology makes us more human, not less needed.
02 / Our Founders
Who are you, and have you actually done this?
We are Fortune 50 operators, executives, and consultants who have done this at the world's largest scale for decades.
HowDo was founded by West, Marc, and Tom, who met building PayPal.
Between us, we built and scaled products used daily by hundreds of millions of people at Amazon, Target, Netscape, Visa, and several startups, and we have led new-technology adoption inside Fortune 50s through every major shift in how work gets done. We spent years and millions of our own dollars learning what actually works, including everything that did not. You get the lesson without paying for the failure. We set out to redefine what professional AI will be.
